1. The rising convenience of high quality home technology is growing to advanced heights nowadays. One could argue that they could shoot and entire movie or television pilot solely by utilizing the resources that come standard with basic technological conveniences for young adults (i.e. a digital camera, cell phone, computer). It is now to a point where the bar is set very high in order to one-up the last piece of high quality shooting style with a higher resolution or different quality. If someone wanted to just recreate the old TV or movie look, they can simply add in an effect in a piece of software to simply give that feel. But is it as organic? I think that professional production will continue to drop, simply because of matters of cost vs. necessity. It seems that with so much high quality equipment available, there is less of a need for analog quality over digital, which gives a warmer tone in film over digital camcorders. The role of content is usually now what measures the real success of production. The value, however, in my opinion, may still suffer without the thought out professional production value that comes with old fashioned filming rather than the YouTube quality videos that seem to be popularized in today's media.
2. For now, Facebook is the only social media website I have ever used. Based on its organization, it has helped me to find people I have wished to contact for a long time and helped to keep up to date with close friends. Facebook became more popular over Myspace due to its reputation for being a college students networking outlet. It has an air of certain sophistication that Myspace seems to lack. Myspace has been given a negative outlet due to its media coverage and offenses that have arisen from it. The content seems disorganized, poorly laid out and dangerous to a person and their computer when compared to the (somewhat) more protected aspects of Facebook. For now, Facebook is here to stay until another website could provide similar or better service. Who knows? Maybe people will freely and willingly cast their lives on video online with no qualms whatsoever.
3. Transparency is very important in social media because it could introduce a bias that could positively or negatively affect the audience of a certain entity. It could give someone the the association of a sophisticated and well reputed impression to receivers that could create a "Halo Effect" in order to garner attention or it could create a bad reputation that has people viewing, yet may turn people away with its poor association. If someone is sponsored by BP, for example, and advertises them, that would give off a bad association given the relevant current events that this company has presently. If they have no sponsorships and use social media purely for their personal use with organic content (warts and all), than that could generate more followers.
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