The Persuaders

* neuromarketing (psychological) 
- When people transfer their own unconscious psychological associations to aspects of a product, which attracts them. An example of this would be the Coors Light commercial shown in the movie as a way to trigger the response of people who may likely be drinking alcohol. This was also shown during the Super Bowl to better sell the product with the sentiment of the game and it's activities of watching it in mind.


* emotional branding 
- Use of language to better persuade an idea to a public by using carefully chosen words to sell their idea. The example from the video shows Frank Luntz calling global warming "climate change" in speeches, and using the term "death tax."


* branding/creating a culture around a brand 
- The now defunct airline company, Song, best exemplified the idea of creating a culture around a brand by having the employees live around the brand and its presented values, creating its own subculture. By using the company name as a common day term and attempting to have people follow, they wanted to associate their product as a popular term or slang word (as if it were to be seen as "cool" or youthful). 


* narrowcasting 
- Simplifying an understood piece of information for a target audience, rather than the general public. An example would be the categories of certain age groups and life stages (such as Rushkoff as a "shooting star").


* rhetorical marketing 
- Frank Luntz made a point in this movie to explain how certain words made people react positively and be more attentive as opposed to other words. This is a "code" that he attempts to find within people's minds that will help sell an idea or a product verbally - sometimes, without ever having to see the product.



* under the radar marketing 
- A more subtle style of selling a product by utilizing the companies aesthetics to attract, often seen in places you may not expect or given through word-of-mouth



* across-media marketing 
- In the Sean Penn movie, I Am Sam, the Starbucks logo is clearly visible. This is known as across-media marketing, when a logo or brand is advertised during a movie, television program, or similar media. This is similar to how magazines sometimes use "advertorials," or editorials that appear to be written as part of the magazine, but are actually selling a product in the page. 


* product placement across media 
- When a product is advertised in a form of entertainment and used as the part of the entertainment. It can be utilized in a television program, movie, game, etc. This is best shown in "The Persuaders" by having celebrities (such as Sting) drive BMW's in videos produced by the company.


* guerrilla marketing 
- An form of promotion that uses unconventional and often unexpected methods to attract consumers. An example of this would be the use of the LCD light boards that were randomly placed in Boston to promote the movie for the [adult swim] program Aqua Teen Hunger Force.


* viral marketing 
- This is a form of promotion that utilizes social networks to generate consumer buzz, which can also generate word-of-mouth promotion by proxy.